Wizzies

This project was designed while I was working with Athena Global Advisors. The family- owned company prepared for a national distribution deal, the engaged Athena to create a brand identity the reflected the family’s history, quality home made ingredients and fresh flavor.   

case study. brand identity, packaging, print and website
Art Direction > Shawn Gorman, Mike Cloppse
Food Photography > Wizzies

The main logo incorporates dynamic wave elements within the font and a vibrant shade of green, capturing the brand's lively and joyful essence. The depth and vibrancy of the primary green hue harmonize with an assortment of fresh, complementary colors that mirror the wholesome components used in Wizzie's products. Our goal was to evoke the feeling of a summer gathering filled with sunshine, cherished company, and revitalizing drinks through this color palette.

We aimed to enable consumers to virtually savor the tea's taste just by glancing at the bottle. To achieve this, we adorned the label with patterns that gracefully encircle the logo, conveying an easygoing personality and limitless vitality. Additionally, we recognized that traditional barcodes lacked excitement, so we decided to infuse them with a distinctive Wizzie's Tea touch by reshaping them into representations of each key ingredient.

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Olives